Marketing
(A.A.S.)
Step into a world where leadership meets strategy and innovation drives enterprise.
Master the dynamics of modern business — from management principles to market behavior.
Gain practical insights that prepare you for leadership roles across industries.
Marketing (A.A.S.) - Program Overview
Degrees & Programs
Accountancy (ND)
Arts and Sciences
Engineering
Agriculture
Health Sciences
🧩 Program Overview
The Associate of Applied Science in Marketing at NAAC prepares students to thrive in dynamic business environments by equipping them with core marketing skills, business acumen, and digital proficiency.
Designed for aspiring marketers, brand strategists, and entrepreneurs, the program blends academic theory with real-world practice to produce graduates who can make data-driven and customer-centered decisions.
Students will gain hands-on experience in digital marketing tools, campaign design, and branding strategy. The curriculum also emphasizes using analytics, social media, and storytelling to create compelling brand experiences.
📘 What You Will Learn
Through this dynamic program, you’ll build essential skills in:
🔹 Business Management & Organizational Behavior
Gain insights into business structures, leadership styles, and team dynamics to effectively manage people and processes.
🔹 Principles of Accounting & Finance
Understand the fundamentals of budgeting, financial reporting, and how marketing decisions impact a company’s bottom line.
🔹 Marketing & Business Communication
Craft compelling messages, master branding techniques, and develop communication strategies that drive customer engagement.
🔹 Economics & Business Law
Learn how economic forces and legal regulations shape the marketing landscape, from pricing strategies to consumer rights.
🔹 Technology in Business
Use modern marketing tools and digital platforms to analyze data, automate campaigns, and streamline business operations.
🧩 Program Highlights
🔹 Master Marketing Through Real-World Experience
Engage in hands-on projects and simulations using the latest digital tools—developing the practical skills today’s employers demand.
🔹 Flexible Study Options to Suit You
Choose from day, evening, or online classes designed to fit your schedule—without compromising academic quality or career readiness.
🔹 Your Bridge to U.S. Universities
Enjoy streamlined transfer opportunities to our partner universities in the U.S., making it easier to continue your studies internationally.
🔹 Industry-Recognized Certification Prep
Get ready for certifications in tools like Google Analytics, HubSpot, and more—adding real value to your résumé and career prospects.
🔹 Learn from Marketing Professionals
Be guided by faculty with real-world marketing experience—bringing current industry trends, strategies, and insights into every class.
🚀 Career Opportunities
💼 Marketing Coordinator
📈 Digital Marketing Analyst
🎯 Brand Strategist
🛒 E-commerce Specialist
🗣️ Public Relations Officer
🧑💼 Sales and Business Development Executive
📢 Social Media Manager
🔍 Market Research Analyst
Program Structure / Duration
✅ Full-Time:
• 4 semesters (2 years)
• + 3–4 months Industrial Training (SIWES)
✅ Part-Time:
• 6 semesters (2 years)
• + 3–4 months Industrial Training (SIWES)
Curriculum Structure
• General Studies
• Foundation Courses
• Professional Courses
• Supervised Industrial Work Experience (SIWES)
• Final Year Project
Course Requirements
📝 Entry Requirements
To enroll in the Accounting (A.A) program at NAAC, applicants must meet the following requirements:
✅ Educational Qualification
Five (5) O’Level credits including English Language and Mathematics in WAEC, NECO, or equivalent.
✅ Age Requirement
Must be at least 16 years old at the time of admission.
✅ Admission Process
Complete the NAAC application form online or in person.
Submit required academic transcripts and certificates.
Attend an admission interview if required
✅ Commitment to Learning
Candidates should demonstrate readiness for a rigorous academic and practical accounting program.
✅ No JAMB Required
This program does not require JAMB, making the pathway to your accounting career smoother and faster.
Course Curriculum
Principles of Marketing
Introduction to Business
Business Communication
Fundamentals of Accounting I
English Composition I
Computer Applications in Business
NAAC Orientation & Student Success
Consumer Behavior
Fundamentals of Accounting II
Principles of Economics
Business Mathematics
English Composition II
Business Law
Spreadsheet Applications
Marketing Research
Digital Marketing Fundamentals
Sales and Advertising Management
Financial Management
Business Statistics
Strategic Marketing Management
International Marketing
Entrepreneurship & Small Business Management
Project Work / Capstone in Marketing
Marketing Seminar
Internship / Industrial Training (IT)
🛠️ Skills Gained
✔️ Strategic Planning & Market Analysis
✔️ Customer Engagement & Brand Loyalty
✔️ Social Media & Content Marketing
✔️ Campaign Management
✔️ Advertising and Promotions
✔️ Business Communication & Teamwork
✔️ CRM and Email Marketing Tools
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Graduation Requirements
To graduate from the Accounting (A.A) program at NAAC, students must:
✅ Complete a Minimum of 60 Credit Hours
Covering all required accounting, business, and general education courses.
✅ Maintain a Minimum Cumulative GPA of 2.0
Meet the academic standards set by NAAC for graduation eligibility.
✅ Successfully Complete Industrial Training (SIWES)
Undertake 3–4 months of supervised practical experience in a finance or accounting environment.
✅ Fulfill Residency and Course Attendance Requirements
Attend in-person residency sessions and participate actively in hybrid learning sessions.
✅ Clear All Financial Obligations
Ensure all tuition and fees are settled before graduation.
Ready to Take the Next Step?
Admission to the Associate of Applied Science in Marketing is open to all applicants who meet the prescribed entry requirements.
Students who do not meet minimum academic standards may be required to take developmental or prerequisite courses as advised by the NAAC Students Success Center, in line with institutional guidelines.
Acceptance into the college does not automatically guarantee admission into the Marketing A.A.S. program.
📞 Contact Us
Ready to take the next step toward your future? We are here to guide you.
Nubian American Advanced College (NAAC)
🏫 Campus Address: LFS Maben Road, off Nothern Foreshore, Chevron Drive, Lekki, Lagos, Nigeria
📞 Phone: +234 909 921 6222
📧 Email: admissions@naac.edu.ng
🌐 Website: https: // www.naac.edu.ng
💬 WhatsApp: +234 909 921 6222